Online Sales

The goal of your website is to sell packages and memberships while also encouraging scheduling classes or booking appointments online. More often than not, the website is disorganized, not visual enough, and is so confusing that most clients give up before buying or scheduling. This is easy enough to remedy with a few steps.

The homepage should have a large scale, clear, high-resolution photograph of people engaged in your services. They should be smiling, facing the camera, and in a posture easily accessible to a beginning student. This photograph should take up the top 1/3 of your screen or more. Right beneath it should be three big, clear, and colorful call to action buttons. The text should be large and in clear font. The call to action buttons are used to incite action to either purchase or schedule. The first one is normally the intro offer call to action, typically with text that says, “Introductory Offer – New Students” with the price and amount of days included. The second call to action button should direct them to book their classes or appointments online. The third call to action button can be directing them towards purchasing another service, the membership page, or new client page. You can use the third call to action button for any other action you’d like them to take.

Your pricing page is another area where you want to incite action. Every package or membership you offer should have a “Buy Now” button next to it that links to the corresponding pricing option in MINDBODY. Your pricing page should begin with the intro offer and membership options on top, and the lower commitment options towards the bottom.

Other pages such as the new client or membership page, should have links to purchase associated packages as well as a “Schedule Now” button.

Your class or appointment page benefits from getting the Healcode widget, which embeds your schedule into the website making the experience seamless for your client. They never leave the website. Be sure all classes and appointments are available for online booking. If you offer appointments and don’t want clients to have free reign on the schedule, you can always offer the appointment request option from MINDBODY which allows you or your staff to approve the request before they are able to book.

If your website is not acting as an online store or booking pathway, your business is losing thousands of dollars in sales every day and potential clients to the competition. People want to be able to book and pay for what they want, when they want it, instantly.